
Modern Luxury
Modern Luxury is the ability to think clearly, sleep deeply, move slowly and live quietly in a world designed to prevent all four
About Us
PICo. is a strategic partner for global brands in the apparel, accessories, and footwear industries, delivering end-to-end B2B solutions. We support every stage of the product lifecycle—from concept development and design, informed by trend forecasting and material innovation, to sourcing and manufacturing through our vetted global network. Our services include comprehensive supply chain optimization, covering logistics, inventory management, and stringent quality control. With meticulous production oversight and expert handling of international trade and export logistics, PICo. ensures a seamless path from concept to final delivery.
Our Mission
PICo. is a strategic partner in end-to-end product development for global brands, offering an integrated suite of B2B services from concept to delivery. We transform brand visions into market-ready designs through trend forecasting, material innovation, and technical expertise. Backed by a global network of vetted manufacturers, we ensure ethical production, specialized capabilities, and cost efficiency. Our supply chain solutions encompass logistics, inventory, quality control, and production oversight to ensure precision and reliability. From international shipping to final delivery, PICo. delivers seamless execution. While our in-house label reflects our design excellence, our primary focus is empowering brands with tailored, transparent, and results-driven partnerships.
Our Vision
PICo. envisions a future where global brands can bring their creative visions to life with ease and confidence. As a trusted end-to-end solution provider, we are committed to simplifying the product development process, enabling our B2B clients to focus on their brand identity and innovation. Our vision is to set the benchmark for operational excellence, ethical production, and supply chain expertise, fostering long-term partnerships built on trust and shared success. We continuously evolve by embracing new technologies and anticipating industry trends, ensuring our clients benefit from cutting-edge, reliable, and high-quality solutions that drive global competitiveness.
Our Values
We stand by our core values in everything we do, from design to delivery.
Boundless Creative Potential
Unwavering Ethical Integrity
Premier Strategic Partner
Collaborative Excellence
Exceeding Expectations
Cutting-Edge Solutions
The Power of Partnership
Introducing LanceSoft Vietnam
PICo. operates as a sister company and is a strategic local partner of LanceSoft (www.lancesoft.com), a leading global workforce solutions and IT services company. This powerful partnership brings together PICo.'s deep expertise in apparel, accessories, and footwear manufacturing in Vietnam with LanceSoft's massive global reach and operational scale. LanceSoft is a global force, boasting a significant worldwide presence.
LanceSoft's Global Footprint
Empowering Our Partnership
LanceSoft's extensive global network is a key asset to the PICo. partnership, providing a robust infrastructure and broad market insights. With a presence spanning across North America, Europe, Asia, and Australia, LanceSoft operates over 32 regional offices and multiple delivery centers. This expansive footprint allows LanceSoft to serve over 110 enterprise clients worldwide, including Fortune companies, across diverse industries such as IT, Healthcare, Finance, and Manufacturing. Through LanceSoft Vietnam, PICo. manages all local activities, effectively connecting this vast global capability with specialized manufacturing excellence in Vietnam, offering our clients unparalleled support and expertise on a global scale.
Our Team
Meet the passionate individuals behind PICo. who work tirelessly to bring you the best footwear experience.

Jai Prakash Chharia
Chairman
Click to learn more

Johnny Tranz
Director (Technical)
Click to learn more

Subhrodeep Banerjee
Director (IT and Digital Processes)
Click to learn more

Ashutosh Chharia
Director (Factory Operations & Production)
Click to learn more

Harshvardhan Chharia
Director (Communication)/Legal Representative
Click to learn more
Our Process
From concept to delivery, we ensure quality and excellence at every step of the manufacturing process.
Design & Development
Our expert designers create innovative footwear concepts tailored to your brand specifications.
Material Selection
We source premium, sustainable materials that meet the highest quality and durability standards.
Prototyping & Testing
Each design undergoes rigorous testing to ensure comfort, durability and performance.
Production
State-of-the-art manufacturing facilities bring designs to life with precision and care.
Quality Control & Delivery
Thorough quality inspections ensure every pair meets our exacting standards before shipping.
Design & Development
Our expert designers create innovative footwear concepts tailored to your brand specifications.
Material Selection
We source premium, sustainable materials that meet the highest quality and durability standards.
Prototyping & Testing
Each design undergoes rigorous testing to ensure comfort, durability and performance.
Production
State-of-the-art manufacturing facilities bring designs to life with precision and care.
Quality Control & Delivery
Thorough quality inspections ensure every pair meets our exacting standards before shipping.
Shop By Category
Discover our curated collections designed for every style and occasion
Featured Products
Our handpicked selection of premium footwear
Air Flow Runner
Men
Urban Street Pro
Men
Classic Court
Men
Cloud Step Elite
Women
Performance Redefined
Introducing our latest innovation in athletic footwear. Designed for maximum comfort and performance, no matter your sport or activity.
- Revolutionary cushioning technology
- Breathable, lightweight materials
- Enhanced stability and support
- Durable construction for long-lasting wear

Join Our Journey
We're always looking for passionate individuals to join our team and help us continue to create amazing footwear.